Contact info: (866) 371-0687, info@mmsgrouponline.com

Senior Digital Associate, Campaign Management

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Location
New York, NY
Job Type
Direct Hire
Date
Jun 17, 2019
Job ID
2669521

Our client is part of a global media conglomerate responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, they deliver the most comprehensive, highest-performing programmatic solutions within the market.


Additionally, our client provides extensive expertise for some of the best and brightest brands across its agency partner landscape. Headquartered in the United States, they operate in almost 75 markets worldwide.


As the new Senior Associate, Campaign Management. In this role you will be responsible for assisting senior team members in delivering successful audience-based programmatic media programs across a portfolio of the company clients. He/She will have an active role on audience strategies, optimization approach and analysis, troubleshooting, pacing, and ad hoc reporting.


This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs.  The ideal candidate will have experience in programmatic campaign management (display, video, mobile, social); in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills.


Main Responsibilities:



  • Serve as resource in terms of gathering and distributing research around the programmatic industry or our clients
  • Ensure proper pacing of impression/click delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
  • Maintain a deep understanding of company capabilities and our client business
  • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
  • Assist team with all executional aspects of the campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Liaise between key internal groups on the account (marketplace, product, client services, research/analytics, operations)
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Generate supporting documentation for post campaign presentations and provide insights to client teams
  • Responsible for the overall success of programmatic client campaigns 
  • Support the performance media lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits

 


 


 


Qualifications:



  • Bachelor’s degree required
  • 1-2 years of experience digital media experience across display, video, social and mobile; a minimum of 1+ years in-console audience-based RTB media
  • Knowledge of digital media systems and tools (ie. ad servers, attribution, tagging, ad verification)
  • Knowledge of ad targeting methodologies
  • Knowledge of media optimization methodologies
  • Familiarity with general IT and internet technologies
  • Strong analytical, problem solving and critical thinking skills
  • Understanding of ad networks, exchanges and/or auction marketplaces, with the ability to manage bid pricing and optimization levers to meet client goals
  • Knowledge of online media metrics and analysis
  • Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Data analysis experience
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator
  • Outstanding relationship and business builder
  • Collaborative team-player yet comfortable with independence